![]() Since Instagram began to be acquired by Facebook and continued to develop this social networking platform as an extension of its arm in 2012, users have witnessed positive changes coming from Instagram. Instagram Shop can make things simpler on mobile devices. ![]() With those changes, store owners need to take measures to meet the shopping needs of new-generation customers through the Shopify Instagram sales channel. Gen Z and Millennials are the generations that have the highest agreement with this view. Share of global shoppers who think social platforms are a better place to find out about a new product than online search in 2021. They have cheap, free tools and use them wisely.They love to explore, are willing to experiment and pursue different things.Thus, their lives and shopping behavior are closely tied to technology. They were born and raised in the age of technology. ![]() Getting to know more about them is a great way that store owners can grow their businesses. Gen Z is the generation that will dominate the market in the next few years. Nowadays, there are a lot of studies aimed at this target group. Their shopping behavior is more variable and unpredictable than before, especially Gen Z. Millennials and Gen Z are the two dominant and influential generations in the market recently. The change in buying behavior of the new generation ![]() Importance of Shopify Instagram Integration? There is no doubt that Instagram is a huge opportunity for store owners to exploit based on how it works.Ī leading social networking platform and a leading e-commerce platform, why don’t we start combining them by connecting Shopify to Instagram to boost your sales? Instagram is currently a potential market for business because of its number of users with similar shopping behavior. 36% of Instagrammers say they enjoy shopping and consider it a hobby. Besides, 500 million accounts access Instagram Stories every day. 130 million Instagram accounts are clicking on a shopping post to learn more about products every month, according to Instagram. Instagram Shop is a group of Instagram features that allow people to make purchases through your photos and videos, no matter where they are in the app. The members joining this social network have grown from more than 400 million accounts to billions of accounts. You can see the remarkable growth in the number of Instagram users between 2016 – 2021 and forecast to 2023. According to a forecast from Statista, this number will continue to increase. Instagram is a free social networking platform with more than 1,000,000,000 users.
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